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Executive Coaching :: Leadership Coaching
Career Coaching :: Sports Psychology

Other than Dr. Brusman's successful clients,
what does the media think about coaching?

"Executive coaches are not for the meek. They're for people who value unambiguous feedback. All coaches have one thing in common, it's that they are ruthlessly results-oriented."


"Asked for a conservative estimate of the monetary payoff from the coaching they got, these managers described an average return of more than $100,000, or about six times what the coaching had cost their companies."


"The goal of coaching is the goal of good management - to make the most of an organization's valuable resources."


"…others companies…offer coaching as a prerequisite to proven managers, in the understanding that everyone can benefit from a detached observer."


"Career management coaches…can identify missing skills or style difficulties and other pragmatic tips…"


"Across corporate America, coaching sessions at many companies have become as routine for executives as budget forecasts and quota meetings."


"They're part therapist, part consultant—and they sure know how to succeed in business."


"A coach may be the guardian angel you need to rev up your career."


"The benefits of coaching appear to win over even the most cynical clients within just a few weeks."


Coaching Specialties

Corporate Coaching

Leadership Coaching Program

Leadership Coaching

Communication Skills

Personal Coaching

Work / Life Balance

Career Coaching

Improve Sports Performance

Corporate Coaching Personal Coaching
Executive Management Coaching Life Purpose/Vision
Leadership Coaching Work/Life Balance
Communication Skills Career Coaching
Emotional Intelligence Sports Psychology

Dr. Brusman is a licensed psychologist and transformational personal, career and business coach. He believes coaching is a collaborative process of providing people with the resources and opportunities they need to self manage, develop change resiliency and become more effective. We utilize career assessments and other emotional-intelligence based instruments. Clients set clear goals, make optimal use of their strengths, and take action to create desired changes aligned with personal values. Employee training development is augmented by career assessment and career coaching.

While the coach provides feedback and an independent perspective, the client is responsible for taking specific action steps to produce the results he or she desires. It is a means for achieving sustained, far-reaching change...for developing new solutions to leadership problems...and for bringing insight and understanding to bear on the factors that guide and shape behavior.

Maynard is a member of the International Coaching Federation; Marin Coaches Alliance; San Francisco Coaches; and the Professional Coaches and Mentors Association. He earned the designation Professional Certified Coach by The International Coach Federation. He is an instructor for the College of Executive Coaching, where he teaches courses in assessment-based coaching and marketing your business.

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Corporate Coaching



The research of Goleman and Boyatzis shows that the key indicator of failure for young executives is their inability to develop empathy.
The research of the Gartner group shows that the key factor in retaining high quality employees is having a favorable relationship with their supervisor where they experience the opportunity being treated like an adult and given the chance to grow and develop.
The research of Metrix Global shows that coaching generated improvements in retention, cost savings, productivity, work output and sales and 69% of improvements were attributed to coaching.

From a study of 100 executives from Fortune 1000 companies conducted by the Manchester Group:

• 5.7 times the initial investment in coaching is recaptured through coaching
• 53% improvements in productivity in execs receiving coaching
• 48% improvements in quality from execs receiving coaching

Executive management coaches are a major key to improving business performance.

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Leadership Coaching Program

A one-on-one consultation focusing on the characteristics of good leadership


Achieve more business and personal goals
Create the best choices and decisions possible for you and your company
Enhance leadership capability
Develop more effective interpersonal communication skills
Improve job performance and develop skills to manage conflict and change
Clarify causes of behavior and create a strategy for long term change
Improve communication between leaders and their teams
Resolve problems that impede job performance
Increase control over career path

Clients perform under pressure as team members, team leaders and as individual contributors. Client works directly on the unique challenges he or she confronts.

Issue identification, clarification and resolution the desired goal. An executive management coach observes the daily interactive process of the participant, and provides direct face-to face consultation. The executive management coach brings fresh perspectives to problems, and helps remove hidden obstacles to performance. For example, the executive coach helps the participant look at the individual personalities and styles involved in work team dynamics to devise strategies for success. Executive coaching works on levels deeper than simple how-to techniques. The discovery and implementation of core values is one kind of organizational transformation that can subtly shift workforce attitudes from the top down. This can lead to an atmosphere of corporate enthusiasm and optimism that is ultimately reflected on the bottom line.

As today's leaders find themselves increasingly challenged, they realize that they must find ways to transcend traditional limits. The executive management coach incorporates relevant examples from scientific and systematic research, different cultures, successful sports franchises, as well as from the media. These examples help to broaden the client's horizons and create a learning context that fosters creativity and innovation.

With a coach as a committed and personal partner, participants utilize improved perspective to choose where to focus attention and resources. They overcome obstacles that previously limited or frustrated them. They develop their ability to perform consistently at optimal levels focusing on improved results.

Executive coaching helps participants transform stress into optimal performance, and use the kinetic energies inherent in change as a source of strength. Continuous learning, change resiliency and enhanced performance is the response to challenge the executive coach promotes.

Executive coaching is designed for an individual's unique needs and circumstances. The process, however, usually has three major steps.

Step 1: Contracting

We collaboratively develop a mutual understanding of the coaching process, expected outcome, specific issues and time frame of the coaching. The Executive Coaching process typically spans a minimum of six months.

Step 2: Assessment and Development of Action Plan

A structured interview, data collection and relevant employee skill assessments to clarify competencies, values, interests, work styles and other key factors are employed. 360 feedback performance appraisal and in-depth dialogue of relevant issues focused on performance improvement. Executive Coach and client collaboratively create a development plan that includes developmental targets and effective strategies for change.

"Maynard Brusman is one of the foremost executive management coaches in the United States.

He is continually sought by other executive coaches to provide counsel on important business and leadership issues.

He utilizes a wide variety of assessments in his work with senior executives and upper level managers, and is adept at helping his clients both develop higher levels of emotional intelligence and achieve breakthrough business
results. Dr. Brusman is also highly skilled in the areas of psychological testing for employment screening, and multi-rater 360-degree feedback performance appraisals.

As a workshop leader, Dr. Brusman brings exceptional creativity and enthusiasm to his presentations. He has a unique way of connecting with everyone in the group. His workshops are lively, interactive and practical.

As a senior leader in the executive coaching field, Dr. Brusman brings an exceptional level of wisdom, energy, and creativity to his work."

Jeffrey E. Auerbach, Ph.D.,
President, College of Executive Coaching

Step 3: Implementation

Coaching consists of weekly one to three hour coaching sessions focused on insight, motivation, problem solving, skill acquisition, career development and solutions aligned with client's vision.

The Executive coach:

• Observes client's behavior and helps him/her observe themselves.
• Creates a partnership with clients engaging in a dialogue of mutual influence.
• Gives respectful, candid feedback to both client and company.
• Operates with the highest standards of honesty and integrity.

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Leadership Coaching

Coaching for leadership focuses on effective, practical interpersonal skills and techniques supported by situational leadership theory. Key concepts addressed include emotional intelligence, group dynamics, coaching, trust building, collaborative management, recognition and rewards, change management and influencing skills. Executive management coaching provides practical tools for developing positive relationships at work and improving performance. Specific skills developed include identifying strengths of self and team members, delivering effective positive feedback, process observation, cultivating significant peer relationships, rewarding employee behaviors in non-monetary ways, responding to conflict, and developing a positive atmosphere for communication.

An increasingly popular and powerful means for leaders and managers to get information on their performance is the 360 feedback performance appraisal. Used independently or as part of a management development program, 360-degree feedback can enhance self-awareness by highlighting what managers, peers, subordinates, and customers see as an individual's strengths and development needs. The objective of a 360 feedback performance appraisal is to improve the competencies, skills, and behaviors of a single person or group of individuals. A customized set of competencies for a specific position is developed and individuals are assessed on how well they demonstrate the desired competencies. Organizations use 360 feedback performance appraisals for team building, training needs assessment, performance feedback, promotion and succession planning, management development, organizational culture change, and leadership alignment.

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Communication Skills

Develop more effective interpersonal skills.

Upon completion of the coaching program, you will have improved performance in the following areas:

Understanding of relational communication principles in organizations.
Skills in self-analysis and recognition of interpersonal skills in others.
Ability to assess aspects of organizational climate and employ strategies to Improve the climate.
Understanding of coaching principles; ability to apply coaching plan.
Understanding of how manager interpersonal skills affect motivation.
Improvement of feedback skills.
Applying feedback skills to teamwork situations.
Ability to recognize workplace diversity and develop skills in working with diverse groups.
Ability to apply strategies of trust building through recognition of trust factors.
Recognition of team dynamics and ability to improve teamwork skills.
Manage stress associated with making organizational presentations.
Build improved negotiation skills through self-assessment of communicator style. Improved negotiating skills. Manage disagreements.
Deliver effective presentations.
Develop recognition and reward skills.
Resources relevant to interpersonal skills and techniques.

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Personal Coaching
Life Purpose/Vision

Find meaning and purpose in work you love. Clarify thinking and behavior patterns and create strategies for change.

As a personal coach, I coach clients with a wide range of concerns. I practice brief solution-oriented coaching. I have extensive background and training in hypnosis and guided imagery, and incorporate these modalities into my coaching practice.

We specialize in the following coaching areas:

• Job stress
• Stress management
• Conflict management
• Relationships
• Attorneys in transition

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Work/Life Balance

Maintain a satisfying balance between work and private life.

Some of the signs that a person is chronically “distressed” are constant feelings that everything is urgent. Racing through the outside world may well parallel what is happening internally, as the body and mind are unable to keep up the pace. If this rings true as a description of your usual activities; you will benefit from learning how to manage time, plan activities and set goals and fulfill them.

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Clinical Sport Psychology

Improve Sports Performance

Achieving Peak Performance in the Mental Game of Sports

We help athletes develop their full potential and increase their sport enjoyment. Achieve personal, interpersonal and competition goals. Breakthrough personal and athletic barriers and reach peak performance. Alleviate anxiety, increase self-esteem, manage stress, and focus body and mind.

We incorporate cognitive-behavioral techniques to help you overcome any negative thoughts and hypnosis to create a positive winning focus.

The Four Elements of Our Model

1. Develop a proper stance or psychological attitude toward performance.
2. Learn cognitive and psychological skills to deal with any performance situation.
3. Practice hypnosis and perhaps self-hypnosis to enhance performance.
4. Access resources from the past.

We will help you get in control of your game where there is no doubt of your abilities or fear of the competition, just pure fun and excitement.Playing in the zone requires a laser-focused state of mind and mastering specific skills. There are four steps to mastery.

Four Steps to Improving Sports Performance

1. Create a vision of what your ideal game looks like.
2. Build on your competence by focusing on one step at a time.
3. Expand your confidence.
4. Achieve mental clarity - full presence in the moment.

We also help retiring athletes navigate the difficult transition from sports performer to leading a more integrated work and personal life. We work extensively on discovering meaning, purpose and values and creating a vision of a desired future. Services include individual consultation, team workshops, speeches, and coaching consultations.

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Career Coaching

Are you uncertain about your next career choice?

Would you like to:

• discover your natural gifts and talents?
• create meaningful work that is aligned with who you truly are?
• gain clarity about your direction and next steps?

Our coaching process focuses on specific career issues and challenges. We help you determine how your interests, skills, abilities, needs, values, and experiences can be optimally leveraged in the right work.

We collaborate on discovering your true purpose in the world of work. Uncovering your strengths and talents, we will help you design a meaningful career aligned with your deepest values and vision. In today's workplace success requires a business mindset to think of You, Inc.

We will guide you in:

• Understanding your purpose
• Developing a purpose statement
• Identifying your values, talents and interests
• Building a vision for your future
• Committing to the next steps on your path to creating work you love.

We will help you become more career resilient. You will learn essential emotional intelligence skills required to become a star performer. Most of our lives today are accented by series of career changes with little time for self-renewal. Keeping you energized, optimistic and inspired in the face of career transition demands specific skills. You will learn powerful success strategies to master and respond quickly and flexibly to new challenges.

Coaching areas include:

• Career transition
• Job change
• Job redesign
• Improved career management
• Succession planning
• How to conduct a job search
• How to effectively market yourself
• Entrepreneurial ventures
• Workplace relationships
• Conflict management
• Work/life balance
• Attorneys in transition

Eight Steps in the Career Coaching Process

1. Structured interview regarding your life history, background, experience, goals, priorities, interests, and career aspirations.
2. Completion of a customized battery of validated career assessment instruments to assess interests, values, abilities, skills, accomplishments, and personality.
3. Establishing the foundation of vision, values and purpose
4. Feedback from interview and assessments to increase self-awareness, determine priorities, and support sound decision-making.
5. Exploration of the world of work.
6. Clarification of possible choices.
7. Decison-making regarding the most appropriate career option to pursue.
8. Action planning for taking specific steps to achieve career goals.

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It is important to discover work that you love and that fits your values, purpose and vision.

This quiz has been designed to give you an overview of your general satisfaction and direction with your career, and to pinpoint those areas you might need coaching to develop.

Print the Career Satisfaction Quiz


Working Resources - The Leadership Skill Development Experts
55 New Montgomery Street, Suite 505, San Francisco, California 94105
Mail: Post Office Box 471525 San Francisco, CA 94147-1525 . Voice: (415) 546-1252 . Fax: (415) 721-7322
mbrusman@www.danadelany.cn • Web: www.www.danadelany.cn • Blog: www.workingresourcesblog.com
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